DISMAR Corporation

DISMAR Corporation is a New Jersey based company that manufactures and markets promotional signs and point of purchase merchandising materials for retailers. The company was incorporated in 1946 as Display Marketers. DISMAR Corporation is located in a 45,000 square foot facility in Pennsauken, New Jersey.

DISMAR needed to establish a business plan for present day operations and future development. Individual managers were doing their own thing. Each department was being run as a separate business and was not united by a common goal, mission or objective. The company was operating without a strategic plan or a system that could measure its successes or failures.

NJMEP coordinated and facilitated a strategic planning effort where the president and his key managers defined the company's mission, vision, objectives, and an action plan. The action plan prioritized action items, schedules, resource allocations and established criteria for measuring movement toward set objectives. Additionally, as part of the planning process, an analysis was conducted that defined Opportunities, Threats, and Competitors.

The strategic planning process enabled the President to gain more control over the short and long term progress of the DISMAR Corporation. In tandem with this, the action plan has allowed the President and his key management staff to have a methodology for quantifying year to year performance.

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