NJMEP Helps Well-Bilt Bolster Sales and Marketing

Well-Bilt Industries, Inc., a Linden, New Jersey company, has been meeting the metalworking and fabrication needs of its customers for more than 20 years. Well-Bilt, founded by President Les Zalewski, performs metal stamping, fabricating and assembly with CNC turning, milling precision machining and cold saw cutting. The ten-employee company generates annual sales of $570,000.

In July 2001, NJMEP set up a QV Assessment after following up on a prior field agent visit to Well-Bilt. The company was looking to improve its sales and marketing efforts and results, particularly in the area of lead generation. On the recommendation of NJMEP’s field agent, Well-Bilt decided to create a company website as a low-cost means of generating sales leads. With this goal in mind, NJMEP and third-party resource New Millennium Associates set out to design and host a website for Well-Bilt Industries.

The field agent scheduled and coordinated the undertaking from inception to completion. The tasks included participation in photo sessions of company products and content development for the site. New Millennium Associates, NJMEP and President Zalewski maintained close contact, constantly communicating over the four-month duration of the project, to present Well-Bilt in the best possible light.

“NJMEP and its resource, New Millennium Associates, were very professional and knowledgeable,” assessed Zalewski. “They helped us every step of the way in developing and launching our new web site on a timely basis.

“Since the economic slowdown several years ago, Well-Bilt has had to be resourceful when it comes to generating new business,” Zalewski explained. “The web site that NJMEP delivered gave us another resource to help us grow. Business has been rough for the past three to four years,” the company president continued. “Since implementing the website, our sales have started to increase again and we believe we can attribute at least some of that success to the website.”

Summarized Zalewski, “We were very satisfied with the website that NJMEP delivered. We would be glad to utilize their resources again in the future if the right opportunity arises.

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