When it comes to social media, businesses often hear about LinkedIn, Facebook and Twitter the most. These are extremely important tools to have in your arsenal, but they aren’t the only ones. There’s also Google+. If your business ignores Google+ altogether, you’re not only missing out on huge opportunities for brand awareness and recognition, but many other marketing benefits as well.
Here are the top reasons why your business shouldn’t pull the plug on Google+ just yet… and why it’s critical to include this platform as a part of your 2015 marketing strategy:
1. Your Google+ posts are actually indexed.
The top reason why Google+ is still so important to any manufacturing business is that it provides the opportunity to drive traffic and boost search engine rankings within its platform. Google+ posts get the upper hand in search results, because content on this platform is favored by its creator, Google. In addition, your Google+ content posts can be ranked on search engines as well, because each and every post has its own unique URL. Additionally, each Google+ post is indexed in its search engine almost immediately – unlike Facebook, where posts are rarely indexed at all.
2. The +1 button is your business’ friend.
Contrary to likes and retweets, Google+’s +1 functionality takes your content much further when it comes to search engine rankings. It has been found that +1 shares have much more of an impact on improving search engine rankings than likes, retweets and shares from the other major social platforms.
3. Hashtags provide even better opportunities.
When you use hashtags on Twitter, users are able to search that specific platform to tune into thebuzz around a specific keyword on that platform. However, when you use a hashtag on Google+, you’re allowing your content to be discovered on not only Google+, but on the first page of search engine results as well. In addition, Google+ will suggest trending hashtags that are related to your content, so you’ll automatically get advice on what other hashtags to use, allowing for maximum exposure of your content.
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