As an advisor to CEOs of small and mid-size companies, Mr. Lauterback works directly with business leaders to formulate and implement their marketing strategies and enhance the sales process. Steven is knowledgeable in many areas and has written articles on a diverse range of subjects such as customer retention, competitive change, and PCB disposal. His marketing, management, and sales experience has benefited companies in nearly 100 different categories.
Areas of Expertise:
- Development of sustainable processes for finding and keeping customers
- Perspective and hands-on leadership driving sales, building promotional campaigns, branding, digital media and more.
- A qualified resource that understands how the customer finding process works in your unique business.
Prior to serving as an NJMEP resource, Steven held management positions as national sales manager and vice president in manufacturing and business-to-business service companies. He obtained his B.S. in Marketing from the University of Hartford.
To connect with Steven, call (973) 998-9801 or fill out the form below!