How your customers and potential customers perceive your brand, products, and services is the basis for your marketing and PR strategies. Systematically gathering data and insight, and then correctly interpreting this information, is the core of introducing new products to market, mitigating risks, and cost-effectively implementing your marketing and PR plan.
Gain a Competitive Advantage with the Right Information
Your growth initiatives will fall short without extracting and evaluating relevant data from current and potential customers. NJMEP will help you with the following key areas from strategy to implementation:
- Quantitative research: conducting customer surveys and/or online questionnaires to provide you with statistical data.
- Qualitative research: organizing focus groups, and/or in depth interviews to help you better understand the motivations and emotions of your clients and targets.
- SWOT analysis: using models to help you understand your strengths, weaknesses, opportunities, and threats.
- Market trends: evaluating the upward and downward movements of your target segments over time.
NJMEP can help you discover your overall market size and growth value, accurately measure your customer satisfaction levels, gauge new produce opportunities, and improve your messages to your target markets.