How AI is Changing the Way Your Customers Buy (And What to Do About It)

4/23/2026

Your buyers have a new secret advisor — and it’s not your sales team. It’s AI.

Every day, buyers are asking tools like ChatGPT and Google’s AI Overviews the very questions they used to ask you:
• “Who are the best suppliers for [your product/service]?”
• “What problems should I watch out for with [your solution]?”
• “How does [your company] compare to [your competitor]?”

If you’re not showing up in those answers, you’re invisible — and AI is pointing buyers to your competitors instead. You don’t control what AI says. But you can shape the answers buyers see.
In this practical, plain-English webinar, you’ll get a clear plan to stay visible, trusted, and chosen. You will learn:
• Why traditional SEO and marketing tactics are failing in the AI era
• The five questions AI answers for your buyers — and how to shape those answers
• What AI actually looks for when deciding which companies to recommend
• A practical, non-technical roadmap to turn AI into your competitive advantage