Innovation & Growth
Does your strategy and roadmap provide direction into the future?
The difference between surviving and thriving is the prioritization of innovation and growth. Manufacturers must embrace these concepts to try new business models, enhance or create products and parts, and pursue new strategies.
NJMEP’s programs help manufacturers in the following key areas:
Branding and Licensing
Manufacturers can get more exposure for their products through licensing. The right licensing strategy can help you enhance brand awareness and increase sales.
Client Research and Lead Generation Services
All potential customers don’t convert into sales; this is why a constant stream of leads is required to set the foundation for sales growth.
Compelling content is a key factor to Internet success. Our writers can help you more effectively communicate through multiple online marketing channels.
Contingency and Emergency Planning
If a disaster strikes, having a comprehensive plan can help you protect your workforce, minimize damage, and keep your operations moving forward
Your corporate mission statement is the foundation of your business. NJMEP can help you discover and communicate your mission to your customers and stakeholders.
Corporate Sales Training and Development
Nurturing leads along the sales cycle is no easy task. The sales process has changed, as customer needs and technology have evolved. Your sales team needs to be trained and prepared to navigate the new business climate.
Corporate Valuation & Optimization
Determining the correct value of your organization is critical in preparation of selling your business. Making strategic decisions about your organization can improve your value when it comes time for the sale.
Design & Development
Your website should serve as a digital salesperson. We help manufacturers launch websites that are modern and professional looking, optimized for mobile technology, and designed to produce a constant stream of qualified leads
Transform your marketing emails from rejected spam to powerful tools that drive website traffic and generate leads. NJMEP can help you restructure your email program based on industry best practices.
Export Market Research, Development, and Training
95% of the world’s customers live outside of the U.S. An exporting plan can help you boost innovations and sales growth.
Market Research & Trend Analysis
Data and insight into your target market is a pillar of your program. Get the vital information you need to thrive in the marketplace.
Marketing & PR Strategies
A comprehensive strategy is the first part of the decision-making process. NJMEP’s experts can help you develop a strategy to drive your program.
We can help you develop campaigns and identify the correct tactics to help you reach out and continuously connect with your target audiences.
Mergers and Acquisitions
These transactions are becoming increasingly common in manufacturing. Combining entities must be navigated strategically to ensure long-term profitability.
Interaction with your potential buyers is key to obtaining new sales. Expand your network with NJMEP’s connections and expertise.
NJMEP’s proprietary Destination Innovation Management System®
Created by NJMEP and other MEP Centers across the country, The Destination Innovation Management System (DIMS)® is an exclusive program designed to present manufacturers with a systematic and sustainable approach towards a continuous generation of innovative products, marketing concepts, and/or process improvements.
Outsourced CFO / Capital-Asset Optimization
Leveraging outside talent to complement your existing workforce can set the stage for your growth potential.
Outsourced CSO / VP Sales / Business Development Reps
For some organizations, it makes more sense to outsource sales functions. From c-level sales executives to salespersons on the front line, leverage the talent of outside resources.
Diversifying your goods and enhancing products and parts can help your organization expand its customer base. However, the product development process needs to be cost-effective and strategic.
Search Engine Optimization (SEO)
SEO is the key to getting found on search engines such as Google, Yahoo and Bing. Connect with us to rise in the ranks of search results when potential customers research your products and parts on the Internet.
Many manufacturers are still struggling to see how social networking can assist the sales process. NJMEP can help you get set up on key platforms and provide training on how to leverage social media for business.
NJMEP works with manufacturers to develop a three-year plan to improve all facets of their business. Improve both the top line and bottom line with NJMEP’s assistance.
Developing a succession plan ensures the long-term growth of an organization when key leaders depart. This is especially important for family-owned businesses, which are common in manufacturing.
How effective is your website at getting found on the Internet and attracting leads? NJMEP provides a complimentary website assessment to provide you with key insight.