Custom Jeans Manufacturer Hosts District Legislators
Todd Shelton LLC, in East Rutherford, NJ, has created a unique way for men to purchase bespoke jeans. The men’s clothing manufacturer recently showed off its product and Fit Kit to Assemblywoman Marlene Caride and Assemblyman Gary Schaer. Both legislators have regularly gone out to visit their manufacturing constituents.
This visit introduced the Legislators to Todd Shelton and Amy Towery. Mr. Shelton started the company in 2002 and Ms. Towery has been the marketing force behind the brand. Todd Shelton promotes the elevation of style through an intense focus on size and fit. The brand requires customers to engage in the fit process, then reciprocates with innovative size and fit programs designed to reward the customer. With its direct-to-customer distribution, hyper-consistent manufacturing, and sincere focus on customer needs, the brand aims to develop strong relationships and work with its customers long-term. The brands collections are available exclusively at www.toddshelton.com.
While many male shoppers turn to tailors to meet their unmet fitting needs, the Todd Shelton fitting process meets the needs of those who prefer not to, or are not able to, visit a tailor. After narrowing the list of potential locations for his factory, Shelton had to choose between Los Angeles and New Jersey. Los Angeles had the stronger apparel manufacturing infrastructure, but, New Jersey had his heart. It had been his home for 11 years. In 2012 Mr. Shelton opened his factory 10 miles outside of Manhattan.
“Ultimately, I chose New Jersey and it was a life-changing decision. Once you build a factory and add employees, you plant your flag,” Shelton says. “Today we embrace being a New Jersey brand.”
Todd wants to see the NJ garment and textile industry revitalized. In the late 19th and early 20th centuries, the Paterson mills produced silk fabrics in such quantities that Paterson was known as “Silk City.” Many of the mill buildings still survive, standing mute and empty. Mr. Shelton would like to see them come alive again and talked at length about his vision with Assemblywoman Caride and Assemblyman Schaer. Returning the city to a manufacturing hub seems very appropriate since Paterson was founded in 1791 by the Society for Establishing Useful Manufactures (S.U.M.), a group championed by statesman Alexander Hamilton.
Assemblyman Caride spoke about the visit, “It was a pleasure touring Todd Shelton’s manufacturing facility in East Rutherford. Having spoken with Mr. Shelton, it is clear that he is passionate about his work and his desire to return New Jersey to a manufacturing hub. The Meadowlands’ central location and proximity to New York City make the area ideal for Todd Shelton’s factory and for future garment and textile manufacturing companies.”