Recap: Destination Innovation Conferences through MarketShift
Destination Innovation Jumpstart conferences were made available to DOD suppliers at no cost through the MarketShift Program. MarketShift is sponsored by the U.S. government and presented by NJMEP in partnership with NJIT. The program includes scholarships and discounts to help NJ manufacturers impacted by sequestration.
Recap of the Program:
During the two-day event, small and mid-sized manufacturers were coached on how to accelerate profitable growth through hands-on experience. This included training from experts on how to:
- Identify and quantify new market opportunities.
- Explore new applications for current offering and capabilities.
- Learn to spot and address hurdles to concept success.
- Strategize for sustainable and creative ideation.
- Develop methods for promoting company-wide innovation cultural transformation.
- Create a structure and pipeline for meaningful innovations.
The event received rave reviews from participants. Here are just what some of the attendees were saying about the program:
“I am now better equipped to communicate a marketing strategy, or product development concept because of the tools and structure learned at this innovation event. The presenters assisted clients in honing their market message/approach and in the identification of pitfalls. This translated to working techniques, solutions and examples that allowed us to quickly grasp the concepts and have tools to improve our competitiveness. Thank you!” – Martha Veselka, Trek Connect
“I strongly recommend (Destination Innovation) to any size company, regardless of where the business is in their lifecycle. It will help you to systematize the innovation process.” – Walter M. Geslak, L&A Products, Inc.
“The program gave me the tools needed to ‘switch gears’ in the way I thought about marketing the services my firm provides. I am now able to take these methods and apply them to various aspects of my business.” – Lori Riley, Rawco Precision
Click here to read more testimonials from Destination Innovation Jumpstarts through the MarketShift program!
The next Destination Innovation Jumpstart conferences will be held on July 22nd and July 23 at the County College of Morris in Randolph, NJ. For more information or to sign up, contact NJMEP today at 973-998-9805 or firstname.lastname@example.org or click here.