Demystifying Search Marketing – What Every Marketer Needs To Know

Defining the current search landscape (Google v. others)

Google holds the majority of the search market, but what does that mean for you as a marketer? We will be discussing Google’s algorithm and other search engines that have a notable market share of the search market.

Useful tools when planning your strategy

There are a lot of tools out there to help website owners with SEO and even more tools that agencies use to develop winning strategies. We will talk about the pros and cons of several tools as well as demonstrate the use of a few free/low-cost tool

Content writing and optimization

We will discuss how to plan for and write good, optimized content that will help your website rank better with search engines. We will go through 9Sail’s blog recipe and discuss each step in detail.

Understanding Google Analytics

Google Analytics is a VERY useful tool with a lot of information to offer to a website owner/marketer. We will explore Google Analytics and talk about a few easy things you can look for in your websites Google Analytics to better understand your traffic.

Interlinking & Backlinking

Linking can be a dirty word in the SEO industry, but understanding it is important. We will be demonstrating how backlinking can build authority and trust with Google and what effect that has on your success when trying to rank for keywords on Google.

Key Take-a-ways / Q&A

Parting tips and Q&A for all participants.Class size is limited!  Walk-ins welcomed!Please contact Kathleen Baldwin, Sales Support Manager at NJMEP with any questions or need of further assistance.  973-998-9801 ext. 211  

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