Grass Roots Marketing, Inc. (GRM), an inbound marketing firm providing services for the manufacturing sector, reported the results of a study called “Inbound Marketing for Manufacturers” today. The study examines the current usage of effective, online marketing tactics for U.S. manufacturers by comparing 113 typical New Jersey manufacturers along with the top 25 manufacturers in the state as determined by number of employees.
New Jersey Manufacturing Extension Program, Inc. (NJMEP), a not-for-profit company charged with assisting small to mid-size manufacturers in New Jersey, sponsored the report.
“Inbound marketing is a methodology based on attracting qualified leads to an optimized website, the hub of your marketing and sales efforts,” says Koleen Singerline, Senior Vice President of GRM. “Using prospect-focused content, search engine optimization (SEO) techniques, social media, blogging, email marketing and public relations to collectively support your content-rich website will help increase brand awareness and drive sales.
“As our sector continues its robust recovery, it is critical for manufacturers to focus on increasing their market share and top-line growth,” says Bob Loderstedt, President & CEO of NJMEP. “Understanding how to leverage the Internet and technology to boost sales should be a high priority for manufacturers.”
“Inbound Marketing for Manufacturers” specifically reports the website grades and social media activity of the 113 typical manufacturing firms along with the top 25 manufacturers in New Jersey.
Website grades from 1 to 100 were determined through website grader software from HubSpot, a recognized leader in inbound marketing technology. This grade was based on a review of numerous factors measuring the website’s effectiveness including the number of indexed pages, linking domains, links to social media sites and interior page analysis, which assesses the internal value of individual pages.
Company websites, Internet search engines and social media search engines were crawled to identify company blogs as well as LinkedIn, Facebook and Twitter profiles.
“Our study showed that in all of the analyzed categories, the top 25 manufacturers demonstrated best in class characteristics by ranking better than their 113 manufacturing counterparts in inbound marketing tactics,” says Singerline. “However, the key takeaway is that typical manufacturers can increase their sales by investing more resources into inbound marketing tools. Technology and software has made it possible for these smaller companies to be just as effective as the top 25 organizations.”
To download a free copy of “Inbound Marketing for Manufacturers,” please click here.