Marketing
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Why Manufacturers Should Have a PR Program
Public Relations (PR) is a strategic communication process that builds relationships with the public and organizational stakeholders. PR interprets public opinions and…
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Social Media: An Important Marketing Vehicle for Manufacturers
Social media has come a long way since its infancy. Surely its potential power was not realized at its inception. Today, social…
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E-mail Marketing Tips for Manufacturers
What does your business’ current e-mail marketing campaign look like? Is it providing the desired results? Perhaps it is non-existent and traditional…
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Search Engine Optimization (SEO) 101
Manufacturers must have a strong Internet presence to be successful in the current marketplace. A commercial website should promote your products and…
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Website Marketing Tips for Manufacturers
Potential customers visit your website to learn about your company, express interest or make purchases. The design, layout and usability of your…