Marketing
June 3, 2016
Why Manufacturers Should Have a PR Program
Public Relations (PR) is a strategic communication process that builds relationships with the public and organizational stakeholders. PR interprets public opinions and…
May 27, 2016
Social Media: An Important Marketing Vehicle for Manufacturers
Social media has come a long way since its infancy. Surely its potential power was not realized at its inception. Today, social…
May 20, 2016
E-mail Marketing Tips for Manufacturers
What does your business’ current e-mail marketing campaign look like? Is it providing the desired results? Perhaps it is non-existent and traditional…
May 13, 2016
Search Engine Optimization (SEO) 101
Manufacturers must have a strong Internet presence to be successful in the current marketplace. A commercial website should promote your products and…
May 6, 2016
Website Marketing Tips for Manufacturers
Potential customers visit your website to learn about your company, express interest or make purchases. The design, layout and usability of your…