Blog
Social Media: An Important Marketing Vehicle for Manufacturers
Social media has come a long way since its infancy. Surely its potential power was not realized at its inception. Today, social…
E-mail Marketing Tips for Manufacturers
What does your business’ current e-mail marketing campaign look like? Is it providing the desired results? Perhaps it is non-existent and traditional…
Search Engine Optimization (SEO) 101
Manufacturers must have a strong Internet presence to be successful in the current marketplace. A commercial website should promote your products and…
Website Marketing Tips for Manufacturers
Potential customers visit your website to learn about your company, express interest or make purchases. The design, layout and usability of your…
Diversify Your Customer Base Through Exporting
Your company wants to grow but deciding how that growth will occur is another story. Of all the ways to expand, exporting…
Manufacturing Cares: Announcing the First Annual ‘Jersey Guys’ Golf Outing
Last year, NJMEP established Manufacturing Cares, which is an ongoing program. Through this initiative, NJMEP and its network of partners work with…
Does Learning Essential Spanish Make Sense for Manufacturing?
By Guest Blogger Sharlene Vichness Wish you had paid more attention in Spanish class in high school or college? Because now you…
Innovation Improves Profitability for NJ Manufacturers
Economist Joseph Schumpeter believed entrepreneurs and technological innovation were the root causes of economic growth. He coined the phrase “creative destruction” to…
Grow through R&D Tax Credits
Small business survival and growth requires adequate working capital. One overlooked source of cash for New Jersey manufacturers is the Research and…
Guide to Strategic Planning
In our most recent blog entry, we discussed the importance of strategic planning. In this entry, we wanted to provide you with…