June 3, 2016

Why Manufacturers Should Have a PR Program

Public Relations (PR) is a strategic communication process that builds relationships with the public and organizational stakeholders. PR interprets public opinions and…

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May 27, 2016

Social Media: An Important Marketing Vehicle for Manufacturers

Social media has come a long way since its infancy. Surely its potential power was not realized at its inception. Today, social…

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May 20, 2016

E-mail Marketing Tips for Manufacturers

What does your business’ current e-mail marketing campaign look like? Is it providing the desired results? Perhaps it is non-existent and traditional…

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May 13, 2016

Search Engine Optimization (SEO) 101

Manufacturers must have a strong Internet presence to be successful in the current marketplace. A commercial website should promote your products and…

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May 6, 2016

Website Marketing Tips for Manufacturers

Potential customers visit your website to learn about your company, express interest or make purchases. The design, layout and usability of your…

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May 30, 2014

Creating An RFQ That Gets Results

By Frank Russo, Guest Blogger Creating an RFQ (Request for Quote) or RFP (Request for Proposal) is the first step in selecting…

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May 23, 2014

Strategies To Keep The Customers You Have

By Steven Lauterback, Guest Blogger Repeat business is a substantial, reliable revenue source for companies of all sizes. Plus, retaining existing customers…

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